TEACHABLE
MOMENT:
Lessons learned from Cambridge
Analytica
& Improving on their practices
Problems with Cambridge Analytica
1.) They risked a partnership with another firm.
2.) They were dependent on people downloading an app & participating in an elaborate test.
3.) They spent over a million dollars just recruiting subjects, ludicrous.
4.) They broke FB policy
5.) They had to go under the source code and extract profile IDs (very antiquated methodology)
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100% compliant w/ UK and US data privacy laws.
HALO
frequency
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for Desktop, Laptop
Harvest Algorithm LAN Operation
for Mobile - Pixy - iPhone Unique Device ID
& Android, unique ID can be IMEI, MEID, ESN or IMSI.
Mobile device IDs are captured and time stamped when someone walks into the event location or defined gps zone. This audience can be targeted during & after the event. Same applies to those entering / exiting defined gps zone(s)
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FREE NACHOS
w/ ENTREE PURCHASE
at Rio Cantina
